A “Hydrate or Die” T-shirt can be had for $26. Liquid Death also sells at more than 1,000 7-Eleven stores in California, and it sells, as it always has, directly to customers, who can select either mountain water or sparkling water, and buy a T-shirt or hoodie from a growing merchandise store on their way out of its online store.Ī 12-pack of tallboys costs $16.
#CASE OF LIQUID DEATH SERIES#
It put the cans on its shelves back in February, around the same time that Velvet Sea led the company’s $9 million Series A round. A case of Liquid Death on my desk drew its share of glances: Tall boy cans with Gothic navy lettering and gold detailing that, upon closer inspection, depicted melting skulls in agony. Clearly, the market dynamics are different now than in the 1900s but still, this illustrates Liquid Death's insane speed of adoption for a new product in the beverage market. Indeed, our favorite part of the product has long been its promise to “murder your thirst.” (It’s water in an aluminum can, after all, so other differentiators are hard to come by.)Ĭlearly, plenty of other people are amused enough by the company’s inventive marketing that its products are selling, including at Whole Foods. Revenue from Liquid Death reached 45 million in 2021 - the third year of operation, while Coke barely reached 1 million in revenue after 10 years in operation. We talked with Liquid Death founder Mike Cessario, who was formerly a West Coast agency exec, not long after he launched the company to the public, and he argued at the time that canned water could give sugary energy drinks like Rockstar, Monster and Red Bull a run for their money if it was also named like a heavy metal act. The company, originally incubated with the help of the LA-based startup studio Science, has now raised a little more than $34 million altogether. Backers in the round include an unnamed family office Convivialité Ventures, which is Pernod Ricard Group’s venture arm the musician known as Fat Mike and earlier backer Velvet Sea Ventures. Bottles Are Not) 8.1+ PH // Over 2X More Electrolytes than Essentia, SmartWater, LifeWtr, Core, Aquafina Limited edition artwork on bottom of each case. Every piece of branding is silly, theatrical, violent, or all three.In what began as a kind of funny, savvy marketing stunt that has since gained traction, a nearly three-year-old, Santa Monica-based startup that sells water from the Austrian Alps under the brand Liquid Death has raised $23 million in Series B funding. “Let’s be clear, Liquid Death is a completely unnecessary approach to bottled water,” reads the website. Mike Cessario, a former Netflix creative director, launched the brand earlier this year partly as a way to divert water drinkers from their environmentally destructive dependence on plastic bottles - most of which end up in landfills, where they take 400 years to decompose. Liquid Death was all soft texture and alkalinity, the straight edge of the drinks world.
Despite the goth imagery, the name and 51 seconds of bloody cartoon gore advertising Liquid Death on YouTube, these cans belied a gentle temperament: Still, alkaline spring water ciphoned from the Austrian Alps.
Pulling the tab, “phssst,” felt and sounded like opening a can of Tecate. A case of Liquid Death on my desk drew its share of glances: Tall boy cans with Gothic navy lettering and gold detailing that, upon closer inspection, depicted melting skulls in agony.
0 kommentar(er)
